What is Social Media Marketing?
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media campaigns center on creating the valuable content that suits the taste of mass audiences. Hence, it is able to attract their attention and encourage them to share the content through social networks. The meteoric growth of social media sites, such as Facebook, Twitter, Linkedln, have ushered marketing world into a new era of social marketing. That is, marketers have no choice but to adapt SMM, or else they will lose out the intense battle.
Social media nowadays is seen by marketers as a great opportunity to boost market share figures. Moreover, they view social media as a new set of potential channels through which to effectively market their products and services. As a result, engaging with social media sites such as Facebook, Twitter is now a key part of global business communication. From that, social media marketing allows companies to increase brand awareness, build brand equity, establish effective two-way communication with customers, and boost clientele faithfulness
How does social media marketing help your business?
Social media marketing escalates the process of sharing and makes it much easier to create or issue any tailored content. A post on Facebook, a blog, a Youtube video can be viewed and twisted by billion of folks almost for free. As a result, marketers do not have to reimburse distributors and publishers a large sum of money to embed and get their messages exposed to public. Now, they can create their own interesting contents that readers will flock to.
When the number speaks for the results…
97% of marketers currently participate in social media marketing, and
92% of marketers claimed that social media marketing is important for their business. 80% of whom indicated that their efforts invested in social media marketing increased the traffic to their website
1. Increase brand recognition
Social media network is the new channel for your brand’s voice and content. Particularly, there are 2.3 billion active social media users, in which, 1.71 billion people are using Facebook, 400 million people are using Instagram, 320 million people is using Twitter. Just get your business on social media sites and done, your brand will be able to reach out to billion of potential customers, who are most likely to purchase your products. Social media marketing simultaneously makes your brand more accessible to new customers, and makes it more familiar and recognizable for existing customers.
2. Improve brand loyalty
Studies show that marketers can enjoy the higher level of brand loyalty once their get their brands on social media sites. Thus, marketer should take full advantage of social media channels when it comes to connecting and engaging with their customers. A sound and strategic social media campaign can prove its effectiveness in morphing customers into being brand loyal.
3. More conversion opportunities
Once you share content, image, video on social media sites, there is a chance for people to react. Every reaction leads to site visit, which finally result in a conversion. Through social media channels, marketers are able to simultaneously access with previous customers, current customers, new customer, potential customers and interact with all of them. Each and every interaction give your business a opportunity to sell products or services. And, opportunity is the first and foremost element of any later action.
4. Higher conversion rate
Social media marketing has a 100% higher lead-to-close rate than outbound marketing. That is, it is extremely effective in converting every customer’s action on social media site into actual purchases. Social media channels enable brands to act like people do, which significantly increase customer interaction and engagement. Those factors increase social media ability to become humanized through communicating with customers. Furthermore, conversion rate can come in many more distinct way including trust and credibility when the brand has a large number of social media followers.
The pillars of social media marketing
Social media marketing comes in many forms but the most popular are Social Networks, Bookmarking Sites, Social News, Media Sharing, Microblogging and Blog Comments and Forums
1. Social Network
Facebook, Twitter, Linkedln belong to this social media marketing type. Social networks allow brands to interact with their potential customers who might have different and similar interest and background. Social media sites usually provide business with ability to create its own profile, several ways to interact with other users and create a close community.
2. Bookmarking Sites
Bookmarking sites enable marketers to save, organize, manage tag links in social media sites to make them easier to search share.
3. Social News
Social news enable people to post distinct new items or embed links to outsider articles and allow users to vote on the items. The more vote that the item get, the more prominent position that the business can get on those social media sites.
4. Media Sharing
Media Sharing allows marketers to post, upload and share the such media as pictures, videos to get social media user’s attention and encourage them to interact.
Microbloggin centers on writing short updates on social media site such as Twitter. Anyone that subscribe the brand page will be able to receive the updates, like, or comment.
6. Blog Comments and Forums
Online forums provide member with opportunities to create and hold conversation with others about any topics through posting messages. The same thing applies for blog comments. Nevertheless, those comments are attached to the blog post itself and the discussed topic is centering around the blog topic.
Need help with your Social Media Marketing Campaign?
We provide customized social media campaigns
As the number of social media users increase, Redful is looking beyond simply establishing our client’s online presence. We plan and get the social media marketing right, which effectively generates leads, sales and profit. We are acutely aware that there is not such one-size-fit-all solutions for social media marketing. Therefore, we create tailored campaign that most fit with our client’s products as well as services. We consider both the type of product that we are promoting and the nature of the platform we use for the campaign to create the most satisfactory end result.
If you’d like to know more, leave us a message down below and we’ll get back to you shortly!