What is SEM?
Online marketing is part and parcel of every business’s website. It is absolutely essential to every company to practice both search engine optimisation as well as search engine marketing.
Normally, we use phrases such as “paid search” or “SEM” to refer to paid listings, while the term search marketing refers to SEO and SEM as a whole.
Search Engine Marketing uses the following major platforms to display the search listings;
- Google: AdWords
- Bing Ads
- Yahoo: Search Ads
How can Search Engine Marketing help me?
While you may find many sources which ask you to design a search friendly website, you will find that what is actually important isn’t the search engine itself. Your audience is what you should be looking out for. Designing a site and creating content for your consumers help them find you easily. Think about your audience and competitors before you begin to run any campaigns and ads.
Here are a few factors you may want to consider about your target audience;
General target audience or a Specific one?
Men, Women or both?
Suitable for low income consumers?
For Consumers or Businesses (B2C or B2B)?
Next, you will have to determine what you would like to boost. For example, does your company need more leads, more brand awareness or more recurring sales?
How can we help you with your Search Engine Marketing?
Redful is a Search Engine Optimisation Company. We specialise in optimising your website through various White Hat techniques and ensure that your site is being seen by Google, local consumers and even prospective staff! All our services will come with in depth tweaking to your site in order to improve your Rankings on google. We try our best to cover all aspects of Search engine optimisation and while we can’t guarantee the top spot on Google quickly, time and effort will definitely bear results suitable for your company to boost your Company Brand Awareness as well as revenue in the long run.
If you’d like to know more, leave us a message down below and we’ll get back to you shortly!