What is Email Direct Marketing?
Email Direct Marketing is the use of email-based campaigns where advertisements, promotions and newsletters are sent to a targeted audience. These usually look more like a newsletter with a lot of colors and clickable links and useful information, as compared to emails you receive normally.What makes this type of marketing different than spam is it’s method to send the messages to related and interested groups of people, and they are usually addressed individually rather than as as a mass email blast.
What you would need to achieve through Email direct marketing is to send out compelling and professional ads to small groups of recipients. These recipients are filtered by those interested in reading on and want to find out more after receiving these messages.
Lastly, Direct email marketing usually expands its ability to track statistics and data, such as how many people opened the message, number of people clicking the links, how many people decide to unsubscribe to the information and finally how many messages were bounced after opening the message. These help in checking the effectiveness of the campaign and will help in improving the next set of campaigns that a company wishes to run.
Then, what are the benefits of Email Direct Marketing?
Well, companies these days are all about cost efficiency and the return on investment for every campaign that they run. Email Direct Marketing helps create more opportunities and drives better returns for only a fraction of the cost as compared to other traditional media advertisements. What’s more, you will get to build deeper relationships with a wider, related audience.
Let’s take a look at some of the Key benefits of Email Direct Marketing:
1. Target the right audiences
Most marketing techniques rely on distributing information to the masses, irregardless of the age, gender, interests, and location. With Email Direct Marketing, you can control where your emails are sent to, ensuring that only people interested in your line of business and service will see them. This results in a better and more accurate conversion rate.
2. Increase brand awareness
Whether we like it or not, bigger companies will always gain the attention of your targeted audience. With email marketing though, consumers who are familiar with the service will be exposed to your business and brand. This creates a sense of trust among your consumers in the future, and helps businesses stand a better chance to turn leads into clients, and then to returning customers.
3. Share accessibility
Compared to other types of traditional marketing techniques, email marketing is one of the forms which are easily sharable. All you have to do is forward to the people you think would enjoy reading those types of articles, deals, offers and news! Subscribers that you have can be considered your brand advocate. They help to improve your brand awareness and exposure as well as credibility. It is the same when you feel something is interesting you would like to share to those around you.
4. Measure the stats
Analytics and statistics are essential in the growth of every company. To measure how well a campaign has been doing and how to improve is one of the many things Email Marketing can do for your company. They help check delivery rates, open rates, subscriber retention rates in a precise and concise manner. Utilising this will help you monitor what your consumers are looking for and reacting to.
5. Generate cost effectiveness
It would only make sense to think about how much returns on investment you will receive after running a marketing campaign. There will not be any print costs, no postage, nor any advertising rates. Research tells us that the margin of returns could be as much as $50 for each dollar invested in a successful email marketing campaign.
Need help with your Email Marketing Campaign?
Redful is a Search Engine Optimisation Company. Professional SEO specialists will analyse your website and optimise it using White Hat techniques. With SEO, Google will detect that your website is relevant to the specific keywords, reaching out to your local consumers and even prospective staff! All our services will come with in depth tweaking to your site in order to improve your Rankings on google. We try our best to cover all aspects of Search engine optimisation. While we can’t guarantee the top spot on Google quickly, time and effort will definitely bear results suitable for your company to boost your Company Brand Awareness as well as revenue in the long run.
If you’d like to know more, leave us a message down below and we’ll get back to you shortly!